An effective Voice of Customer strategy can have many moving parts. As a result, organizations with industry-leading CX often have an executive sponsor to ensure that VoC initiatives result in impactful action and don't stop at listening.
8 min read
Recap: Maximizing VoC Volume with Executive Sponsorship
By Mary Cleary on Sep 29, 2020 12:00:00 AM
Topics: Customer Success Customer Support Customer Experience Voice of Customer
6 min read
Recap: James Scott on The VoC-Informed Product Roadmap
By Mary Cleary on Aug 30, 2020 4:02:00 PM
“Surprises are great for birthdays, but not when you’re running a SaaS business.”
Topics: Voice of Customer Event Recap
10 min read
Voice of Customer is a Team Sport
By Lauren Costella on Aug 12, 2020 9:30:00 AM
"Great things in business are never done by one person; they are done by a team of people.” - Steve Jobs
Topics: Customer Success Voice of Customer
8 min read
Recap: Jason Viglione on The Role of Support in VoC
By Mary Cleary on Aug 9, 2020 5:31:00 PM
“I spent years hearing customers telling us exactly what we need to know, but that was overlooked because we didn’t have a process to capture it.”
Topics: Customer Support Customer Experience Voice of Customer Event Recap
5 min read
Will the Real Customer Experience Please Stand Up?
By Brett Rush on Aug 6, 2020 12:56:24 PM
Let me know if this sounds familiar. Your company has developed a new feature. It’s launch day and internal enthusiasm is high. Out goes the newsletter, the social media posts, and the feature is turned on.
Topics: Customer Support Customer Experience Voice of Customer
7 min read
Recap: VoC for a Customer-First Culture with Kristi Faltorusso
By Mary Cleary on Jun 18, 2020 6:04:00 PM
Last week we welcomed Kristi Faltorusso, VP of Customer Success at Intellishift, as our speaker for Signal VoC’s inaugural Member Spotlight event.
Topics: Voice of Customer Event Recap
7 min read
Next-generation Voice-of-Customer
By Mary Cleary on Jun 10, 2020 5:55:00 PM
Customer experience professionals know the world of VoC is changing. Their roles have become less about mobilizing surveys and more about listening and acting on what customers are saying in their own words. And as these roles evolve, more organizations than ever are competing primarily on CX.