Signal VoC Blog

8 min read

Recap: Powering Amazing CX With Support Culture & Technology With Matthew Caron

By Mary Cleary on Apr 1, 2021 12:00:00 AM

“The whole system is established toward making sure we win the game instead of being champions at the end of the season, and that’s where Support comes in. Support makes you the champion at the end of the season.” 

Topics: Customer Support Customer Experience
7 min read

Recap: Building a CX Program From Scratch with Jim Jones

By Mary Cleary on Mar 5, 2021 7:10:53 AM

“I believe CX can be a department and be responsible for the plumbing and the wiring, but it also needs to be baked into every team.”

8 min read

Recap: The Customer Voice Chain of Custody

By Mary Cleary on Feb 4, 2021 8:46:19 AM

Organizations that seek to leverage Voice of Customer (“VoC”) for a better customer experience often face a paradox — striving for company-wide ownership can diminish accountability as teams continue working toward their individual KPIs. Still, without whole-company ownership, meaningful action is rarely taken. Our panelists, Zach Bouzan-Kaloustian, VP Member Experience at Wild Alaskan, Rossana Parrotta, Customer Success Executive at Cisco, and James Varughese, Senior CX Specialist at Intuit, offered valuable insight on taking individual ownership of the customer voice, inspiring cross-functional ownership, and tailoring your approach to VoC to meet you where you are. 

Topics: Customer Success Customer Support Customer Experience Voice of Customer
7 min read

Recap: Building for the Real Customer Experience

By Mary Cleary on Dec 2, 2020 11:30:03 AM

47% of CX leaders believe it’s only getting harder to please customers. One potential reason for this is that organizations don’t see the same version of the customer experience that their customers see. CX organizations are working harder than ever to build offerings and processes that reflect the actual customer experience rather than their assumptions. However, this is easier said than done.

We discussed this dynamic with a panel of Customer Experience and Success leaders to understand what it takes to build for the real customer experience. Our panel featured Sarah Bierenbaum, Founder of Sarah B Consulting, Chad Horenfeldt, Director of Customer Success at Kustomer, and Leslie Reyes, Founder of Road Warriors Consulting. Here are three key takeaways from the discussion:

Topics: Customer Success Customer Experience Voice of Customer
9 min read

Recap: TS Balaji on the Evolution of CX Measurement

By Mary Cleary on Oct 29, 2020 10:33:47 AM

“A new way of thinking first requires a fresh way of seeing or measuring the world around us.” 

Topics: Customer Support Customer Experience Voice of Customer
8 min read

Recap: Maximizing VoC Volume with Executive Sponsorship

By Mary Cleary on Sep 29, 2020 12:00:00 AM

An effective Voice of Customer strategy can have many moving parts. As a result, organizations with industry-leading CX often have an executive sponsor to ensure that VoC initiatives result in impactful action and don't stop at listening.

Topics: Customer Success Customer Support Customer Experience Voice of Customer
6 min read

Recap: James Scott on The VoC-Informed Product Roadmap

By Mary Cleary on Aug 30, 2020 4:02:00 PM

“Surprises are great for birthdays, but not when you’re running a SaaS business.”

Topics: Voice of Customer Event Recap
10 min read

Voice of Customer is a Team Sport

By Lauren Costella on Aug 12, 2020 9:30:00 AM

"Great things in business are never done by one person; they are done by a team of people.”         - Steve Jobs

Topics: Customer Success Voice of Customer
8 min read

Recap: Jason Viglione on The Role of Support in VoC

By Mary Cleary on Aug 9, 2020 5:31:00 PM

“I spent years hearing customers telling us exactly what we need to know, but that was overlooked because we didn’t have a process to capture it.”

Topics: Customer Support Customer Experience Voice of Customer Event Recap
5 min read

Will the Real Customer Experience Please Stand Up?

By Brett Rush on Aug 6, 2020 12:56:24 PM

Let me know if this sounds familiar. Your company has developed a new feature. It’s launch day and internal enthusiasm is high. Out goes the newsletter, the social media posts, and the feature is turned on. 

Topics: Customer Support Customer Experience Voice of Customer